Glen Kasper
Head of Creative Operations | AI Strategy | DGA Member
Bridging the gap between high-end cinematic storytelling and operational efficiency. Former Disney VP & CBS Director helping brands scale content with Generative AI.
Achieving Growth
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NEXT-GEN AI PRODUCTION
KIN INSURANCE (FinTech)
Constraint: Create a broadcast-quality emotional spot
on a tight timeline without a physical shoot
Role: Solo Producer / AI Strategist
Result: Delivered a "zero-footprint" commercial using 100% Generative AI, reducing production costs by 60% while meeting strict brand guidelines.
POPLIN (Consumer App)
Constraint: Illustrate the "mental load" of laundry blocking everyday life without the cost of a physical set build
Role: Creative Lead & AI Producer
Result: Generated complex visual metaphors (giant laundry piles) and consistent characters entirely via AI, creating a national-caliber spot for a consumer app.
UPMC HEALTHCARE
Constraint: Client required a high-volume campaign but needed to eliminate exorbitant talent and usage fees.
Role: Creative Lead & AI Producer
Result: Successfully replaced live actors with AI-generated talent, maintaining the "human" connection required for healthcare while reducing talent costs to zero.
VISIT PALM SPRINGS (Destination Marketing)
Constraint: Revitalize a library of existing static photography to drive engagement on social media
Role: Executive Producer
Result: Utilized "Static-to-Life" AI workflows to transform legacy photos into immersive video assets, maximizing the ROI of the client's original image library.
GLOBAL BRAND LAUNCHES
Discovery + Global Launch
The Challenge: Launching a new global streaming service in a hyper-competitive market required a massive volume of creative assets that needed to distinguish the brand while showcasing diverse content pillars (Home, Food, True Crime, Nature).
The Role (Executive Leadership): Led the creative marketing offensive, managing the development of launch campaigns that spanned broadcast, digital, and social. Oversaw complex cross-functional teams to ensure a unified brand voice across thousands of deliverables.
The Result: Successfully executed one of the industry's largest streaming launches, driving immediate subscriber acquisition and establishing Discovery+ as a definitive leader in unscripted entertainment from Day 1.
American Horror Story (FX)
The Challenge: Marketing an anthology series requires reinventing the visual brand every single season while maintaining the core "DNA" that the fanbase expects. The goal was to cut through the noise and drive viral conversation for each premiere.
The Role (Creative Strategy): Partnered with the network to craft distinct, high-impact visual identities for multiple seasons. Focused on "emotional and atmospheric" storytelling to build anticipation and engage a rabid fanbase without revealing plot spoilers.
The Result: Delivered award-caliber creative that contributed to AHS remaining one of the highest-rated series on cable, sustaining cultural buzz and audience loyalty over a decade-long run.